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PlayStation VR + PS4 Pro

A journey through virtual realities and the release of the most powerful PlayStation 4


As one of the few VR-related agencies in Germany and as the PR agency of Sony PlayStation, we developed a campaign to establish this innovative technology. The development of the world's largest VR system, the PlayStation VR, was the number one topic of discussion not only in trade press. More than 450 articles in special interest and mainstream press were the result of targeted sampling, press tours, trade fair presentations and local events in Hamburg and Munich, as well as wide-coverage influencer cooperations.

To support the performance-driven new VR technology, PlayStation launched the much more powerful PlayStation 4 Pro in 2016. We established Sony's powerful console with events in Munich and Berlin, sampled editorial offices and highlighted the advantages of the new console.

EGX Berlin

How EGX from the UK tasted German big city atmosphere


A special gaming event took its first steps in Germany in 2018. The EGX, which originates from the UK, is also aimed exclusively at adults, offers an inviting programme with well-known guests, and delights its more than 15,000 visitors with short waiting times at the playing stations.

From the very beginning, we had been providing strategic and conceptual support for the first German offshoot of the trade fair. We were the main contact in Germany and worked closely with organizers, marketing and exhibitors to realize and establish the event.
The result: All the goals set by organizer Reed Exhibitions were achieved, which helped EGX Berlin to continue in the following years. 

Photography: Sebastian Gabsch



Horizon: Zero Dawn

A blindingly bright sunrise for Sony's new exclusive brand


An impressive robot fauna in a picturesque open world is great. But there’s more. That's why we were supporting PlayStation in establishing Guerrilla Games’ new brand Horizon: Zero Dawn. Therefore, we brought Thunder Jaw out of the game into the world of Lego with the help of a Brick Artist, we arranged a studio visit for journalists at Guerilla Games, and we handled local events with the PlayStation team.
The highlight of the campaign was a music video with YouTube creator Lara Loft about the soundtrack of the game, as well as the appearance of Aloy cosplayer Sophia Ditzell at the DCP awards ceremony.



God Of War

Game of the Year (The Game Awards 2018)


“Boy”, what a comeback: The return of the angry Greek won numerous prizes in 2018 and was named, among others, Game of the Year at The Game Awards 2018. To accompany the release, PlayStation organized an influencer event in a Viking village in Norway. Dragon boat races, axe throwing and numerous God of War allusions were the highlights of this event, along with talks with the game director Cory Barlog and the main actor Christopher Judge. We enabled German influencers to participate in this event, and prepared all information regarding God of War for the press in a multimedia way.



Drone Champions League

Welcome to the future


In 2017 we accompanied several drone races of the official Drone Champions League. In this competition, founded in 2016, remote-controlled flying drones compete in high-speed races. We invited media and camera teams to take a look behind the scenes, and organized raffles and interviews.
This way, our team placed the Drone Champions League in the BILD newspaper, RTL2 news, Welt der Wunder as well as the supporting programme of local radio stations. Cooperation partners such as SK Gaming and the YouTube channel Rocket Beans were also brought on board.

Photography: Mathias Kniepeiss